TECH WRITING
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TECH WRITING 👇🤖
IFrame Overview
Client: Signal
Technical Writing & Data Governance
THE CHALLENGE
Balancing data-hungry marketers and privacy-first web developers is a tightrope walk. The mission was to break down browser tracking on a quick handout, showing marketers can still grab product data like brand and price while proving to devs that privacy won't take a hit.
THE STRATEGY
The copy tackles browser restrictions head-on, explaining how cross-domain security locks an iframe out of scraping main page content to win instant developer street cred. The layout maps out strict data boundaries, contrasts basic HTTP headers with custom URL parameters, and serves up a plug-and-play script sample for instant deployment.
THE OUTCOME
Produced an authoritative, highly skimmable technical document that reduces integration friction, minimizes client support tickets, and clarifies complex script deployments.
Deep Linking Article
Client: Rakuten
Technical Writing & Partner Enablement
THE CHALLENGE
Demystify affiliate "deep linking" configuration and strict backend data-feed naming conventions so global advertisers can set up automated product feeds without causing system integration failures.
THE STRATEGY
I built a clear integration guide that perfectly balances frontend dashboard clicks with backend server logic. To stop user errors before they happened, I used bright warning anchors to call out critical tech requirements. Then, I mapped out the deep folder paths, strict file syntax, and compressed data formats, making scary server routes totally clear for engineering and ops teams.
THE OUTCOME
Transformed a confusing migration into a smooth, user-friendly knowledge base that actively stopped support tickets before they started, giving users instant answers and keeping the operations engine humming.
LinkedIn Employee Engagement Campaign
Client: North
Internal Communications & Brand Strategy
THE CHALLENGE
Getting a massive corporate workforce to sync their messy personal LinkedIn profiles with a shiny new B2B identity was an ongoing struggle for North. The hurdle was overcoming massive employee inertia and keeping everyone on-brand without sparking an internal revolt.
THE STRATEGY
The copy framed the rebrand as a major win for the team members' own professional clout, offering better searchability and instant Google SEO perks. The guide laid out an exact roadmap with three milestones, complete with tailor-made text templates for both tech devs and sales reps. It capped things off with a frictionless pipeline to onboard staff onto a Sprout Social advocacy tool.
THE OUTCOME
This delivered an intuitive change-management asset that effortlessly scaled the brand's public presence. By turning employees into active brand advocates, it protected corporate SEO, locked down messaging compliance, and weaponized staff networks for massive organic reach.
Help Center Overhaul
Client: Rakuten
Information Architecture & Knowledge Management
THE CHALLENGE
Take a massive, tangled web of 300+ legacy Help Center articles and completely overhaul them for a brand-new (Beta) Publisher Dashboard without leaving users stranded or buried in tech jargon. Oh, and everything had to be translated into 8+ languages.
THE STRATEGY
My team and I blew up the old, dusty data silos and mapped out a sleek, action-oriented content blueprint built around four clear stages of growth: Begin, Grow, Engage, and Thrive. We audited every single article for crisp technical accuracy, including heavy-duty developer guides on multi-language FTP product feeds, and optimized the copy so Rakuten's automated AnswerBot could easily pull the right solutions on the first try.
THE OUTCOME
Transformed a confusing, year-long migration into a smooth, user-friendly knowledge base that actively stopped support tickets before they started, giving users instant answers and keeping the operations engine humming.