COPY WRITING
👇👩💻
COPY WRITING 👇👩💻
Automotive Sell Sheet
Client: Humboldt Merchant Services
B2B Product Marketing & Copywriting
THE CHALLENGE
Shop owners and fleet operators are pressed. My task was to help sales grab their attention on a quick two-page layout and address their biggest fears: frozen funds, shut-down accounts, and system downtime.
THE STRATEGY
Punchy and approachable copy focused on what matters most, making money and saving time. It did the heavy lifting here. The narrative led with the financial upside and the relief of letting someone else handle compliance..
THE OUTCOME
I delivered a sharp marketing asset for the Humboldt sales team to hand to business owners. It drives qualified traffic straight to the platform and makes signing up for a rate analysis a no-brainer. This made an immediate impact for our sales team.
Healthcare Sell Sheet
Client: Humboldt Merchant Services
Medical B2B Marketing Asset
THE CHALLENGE
Medical offices and med spas want to focus on patients, not paperwork. However, managing things like post-visit billing, insurance delays, and splitting professional clinical fees from front-lobby retail sales often bogs down the front desk. Ugh, right? More focus on patients and healing vibes is needed.
THE STRATEGY
The copy leans heavily into emotional relief, reminding healthcare professionals why they went into this business. To keep things simple and readable, complex operational features like EMR integrations and multiple merchant IDs are framed as everyday wins.
THE OUTCOME
The result is a welcoming, easy-to-scan sales tool that company representatives can leave with busy healthcare office managers. It transforms dry payment processing talk into a clear roadmap for a smoother, happier clinical environment. This filled a big hole for sales support.
Independent Software Vendor (ISV) Sell Sheet
Client: North
B2B Product Marketing & Copywriting
THE CHALLENGE
Convincing skeptical software developers and budget-conscious tech executives simultaneously is a BIG lift. My aim was to capture the interest of two distinct audiences in a concise two-page handout, highlighting the real value of integrated payment architecture before they set it aside.
THE STRATEGY
The copy prioritized real business wins over dry API specs and compliance checklists. Prominent hooks highlighted new revenue and the relief of outsourcing regulatory headaches.
THE OUTCOME
This approach created a great leave-behind piece for the sales team to hand to prospective clients. Appealing to both engineers and executives, it helps speed up partnerships and guides interested teams into the developer test environment.
Directory of Publications
Client: Spectrem Group
Content Strategy & Product Marketing
THE CHALLENGE
Whip a massive, dry list of high-priced financial market research reports into a compelling, structured sales catalog soufflé right in the middle of the chaotic 2008 market crash.
THE STRATEGY
I chopped up the dense publication directory into intuitive, bite-sized sections tailored to specific financial crowds, covering affluent, retirement, and institutional markets. From there, I ghostwrote punchy, benefit-first teasers that met anxious advisors exactly where they were, framing complex survey data as the ultimate survival guide for fee tolerance, crumbling retirement plans, and post-crisis wealth management.
THE OUTCOME
Delivered a crisp, authoritative B2B asset that cut through the noise, positioned the company as the definitive source for market insights, and made buying premium reports a no-brainer for institutional clients.