COPY WRITING
👇👩💻
COPY WRITING 👇👩💻
Automotive Sell Sheet
Client: Humboldt Merchant Services
B2B Product Marketing & Copywriting
THE ASK
Capture the attention of time-strapped shop owners and fleet operators on a tight two-page layout, and address core pain points involving frozen funds, shut-down accounts, and system downtime to drive immediate sales engagement.
THE RESULT
Created a sharp sales enablement piece that translates financial upsides and stress-free compliance into an easy "yes" for business owners. Focused squarely on making money and saving time, the punchy copy drove immediate qualified traffic and accelerated sales pipeline conversions.
Healthcare Sell Sheet
Client: Humboldt Merchant Services
Medical B2B Marketing Asset
THE ASK
Create a compelling sell sheet demonstrating how the platform cuts through administrative noise—such as insurance delays and fee-splitting—allowing healthcare providers to swap paperwork overload for patient-first outcomes.
THE RESULT
Bridged a crucial gap for the sales team by creating an approachable, high-converting leave-behind asset for healthcare practices. The copy blends emotional resonance with simple, benefit-driven explanations of complex tech features, turning dry payment processing talk into a clear path toward a happier workplace.
Independent Software Vendor (ISV) Sell Sheet
Client: North
B2B Product Marketing & Copywriting
THE ASK
Create high-impact sell sheet that bridges the gap between technical developers and business leaders, securing instant buy-in for complex payment integrations.
THE RESULT
Crafted a high-impact sales leave-behind that prioritizes real business wins over dry API specs, hooking prospects with new revenue streams and outsourced regulatory relief. By speaking directly to both technical and executive buyers, the copy fast-tracks partnerships and drives traffic into the developer sandbox.
Directory of Publications
Client: Spectrem Group
Content Strategy & Product Marketing
THE ASK
Convert a dense catalog of expensive financial research reports into a high-converting sales asset amid the turbulence of the 2008 market crash.
THE RESULT
Transformed a sprawling publication directory into targeted, bite-sized sections for affluent and institutional markets. Using punchy, benefit-driven copy, I reframed complex post-crisis survey data into an indispensable survival guide for advisors, creating a high-converting B2B sales asset that made premium report purchases a no-brainer.
Scaling On-the-Go Commerce with Mobile POS
Client: North
Fintech & Mobile Payment Solutions
THE ASK
Craft compelling marketing copy that articulates how flexible mobile hardware and offline processing help small business owners capture sales anywhere without technical friction.
THE RESULT
Highlighting feature-driven benefits like Tap to Pay, offline transaction continuity, and flexible tip adjustments, I built an engaging landing page that positions North as an approachable partner for businesses taking payments on the go..
Analyzing High Net Worth Sentiment During Economic Volatility
Client: Spectrem Group
Wealth Management & Financial Services Intelligence
THE ASK
My goal was to summarize market research on high-net-worth investor sentiment, tracking advisor satisfaction drops, portfolio adjustments, and economic outlooks during the 2008 financial crisis.
THE RESULT
By synthesizing complex survey data, index rebounds, and changing investor behaviors, I authored clear publication summaries highlighting shifts toward self-directed investing and key market concerns.